Like I said, pretty niche, and not for “Anyone Starting Anything.”
Guy Kawasaki was “one of the individuals responsible for the success of the Macintosh computer” and currently works in a venture capital group garage.com. So he definitely has the credentials to back up what he is writing about. Guy has seen firsthand what it takes to grow a startup into a mega-corporation. He provides no-nonsense advice on partnerships, bootstrapping, seeking venture capital, marketing, etc. Nothing you won’t find in other books, but Guy does add a healthy dose of realism, and his writing is fresh, insightful and easily accessible.
Chapter 11, “The Art of Being a Mensch” really should be required reading for Anyone Starting Anything, and should be read First, before the rest of the book.
- The Art Of The Start on Amazon. (Affiliate Link – thanks for your support!)