Since 2003 I’ve been writing blog-reviews here about dark and beautiful things. I’ve used the category Ubercool to reference arts, artists, events and things that I think are glorious. And I never once worried that anyone would read them.
But now, my site traffic and ranking have increased to astonishing levels. My inbox is filled with requests for reviews and offers for paid advertising. You read that right. Paid. Advertising.
“You should have an award. You know, like a seal of approval!”
Ten years ago, I felt like the weird kid sitting by himself and reading Lovecraft while listening to Marilyn Manson. Now I feel like some kind of Dark Fiction Authority. The Goth Guru? The Hipster of Darkness? [Read more…]