The new Nine Inch Nails album, Year Zero arrived in stores yesterday. But that’s nothing. Just a minor step in the existing enigma surrounding the most amazing viral marketing campaign the world has never seen.
Thermal-sensitive printing on the CD reveals binary code when exposed to heat. Decode it to reveal the next website…
Another phone number revealed on the CD packaging: 1-866-455-6580 Give it a call. The message is short, from the US Bureau of Morality.
Clues leading to clues leading to clues. Ammo boxes to fuel the Open Source Resistance were handed out from men in a van, given to anyone who knew where to be at the appointed time. Some of the ammo boxes contained cell phones. On Apr 13th, the phones rang, inviting whoever answered to a secret location in Los Angles on April 18th.
This is the beginning of the end.