Without a doubt, the music industry is a-changin. Musicians are able to manage their own marketing, promotion and distribution to the entire internet-connected planet. CDs haven’t even completely died yet and the IPOD is already obsolete. It’s anyone’s guess where this is all going, and Gerd Leonhard is brave enough to make his guess public.
Gerd Leonhard just released a collection of his own blog postings and papers in a FREE e-book called Music2.0. In it, Mr Leonhard made predictions about how the music industry was going to mutate once mixed with the new technologies.
I’m about a quarter of the way through Music 2.0, and it’s a really interesting read. I’d say it is essential reading for people in the music business; especially for independent artists. Really Especially for Older Independent Artists who grew up with music being something you bought at Target on a cassette tape and listened to in a Sony Walkman. The paradigm shift is equal parts traumatic and exciting.
It’s interesting to see what Mr Leonhard predicted correctly. One thing he points out is something I’ve ranted about for years; the changeover of music from a product to a service. The music subscription service I’ve bitched about for years is finally available thanks to the Verizon/Rhapsody merger, but he predicted this years before I did.
I’m excited to read his current predictions and imagine what things will be like if he is correct when Music 3.0 comes out…