The Art of the Start by Guy Kawasaki is subtitled “The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.” Unfortunately, that isn’t entirely true. There is generic business-startup info, but The Art of the Start does have a very specific audience in mind. The subtitle should have been “How to take your start-up-business-idea and use venture capital to become the next Apple/Nike/Coke/Microsoft.”
Like I said, pretty niche, and not for “Anyone Starting Anything.”
Guy Kawasaki was “one of the individuals responsible for the success of the Macintosh computer” and currently works in a venture capital group garage.com. So he definitely has the credentials to back up what he is writing about. Guy has seen firsthand what it takes to grow a startup into a mega-corporation. He provides no-nonsense advice on partnerships, bootstrapping, seeking venture capital, marketing, etc. Nothing you won’t find in other books, but Guy does add a healthy dose of realism, and his writing is fresh, insightful and easily accessible.
Chapter 11, “The Art of Being a Mensch” really should be required reading for Anyone Starting Anything, and should be read First, before the rest of the book.
- The Art Of The Start on Amazon. (Affiliate Link – thanks for your support!)