For years, I’ve been railing on DRM
The fact that music sales from I-Tunes now exceed hard-copy sales does not make me wrong, it just shows that online consumers either don’t know what DRM is, or they’re OK with it. If you understand that the food you are buying is laced with poison, and you don’t care, then you can still go right ahead and consume away, that’s fine. Hell, people still bought Nike shoes after they were busted running sweatshops. And as long as people are buying the poison, the industry will keep making it.
So it won’t surprise you to read in the BBC News that Warner Music steadfastly, adamantly, diametrically opposes the removal of the poison known as DRM.
You also won’t be surprised to hear that Warner Music said the very idea of removing DRM is “without logic and merit”, even though continuing to use DRM is like pissing in their own food dish, then complaining about the taste.
But you might be surprised to learn who was suggesting to the Warner Music that they should remove DRM to increase their sales.
Steve Jobs. The man behind Apple, and therefore, I-Tunes.
Maybe he reads my blog? Color me shocked.
I think Steve Jobs realizes that a popular online service offering DRM-free music at cheaper prices could really tap an unexploited market. Rumors of Amazon.com offering DRM-Free MP3 Downloads abound, and Myspace is inching its way into music distribution for indies. Mp3tunes.com has been trying this approach for years, but they are simply not adding any big names, nor are they spending a dollar on marketing. Garageband.com is doing better.
Dropping DRM would boost music sales, and if I-Tunes doesn’t do it, someone else will. But if Warner Music wants their DRM, they can keep it, go shrivel up in the corner and die, a victim of their own poisonous business practices.